Promotion posts on social media:
The price of promotions per post is calculated with the international advertisment quide CPE ("Cost Per Engagement") or TKP ("Tausend Konakt Preis") is calculates as such:
CPE (TKP) x follower count ÷ 1000 = price per post
November 2021
Instagram:
The CPE on Instagram is at 10€ in 2021.
- > 10 € CPE (TKP) x 42.000 followers ÷ 1000 = Promotion post's price 420 €
Tiktok:
The CPE on Toktok is at 10€ in 2021.
- > 10 € CPE (TKP) x 187.000 followers ÷ 1000 = Promotion post's price 1870 €
Facebook:
The CPE on Facebook is at 25€ in 2021.
- > 25 € CPE (TKP) x 31.600 followers ÷ 1000 = Promotion post's price 790 €